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Generally, if you are seeking to increase your affiliate sales, you will be told that classified ads won't work. But it is possible to make your affiliate sales grow through careful employment of classified ads.

Your first priority in creating a classified ad is to make it no more complicated than necessary. Keep in mind that the ad is intended not to sell your product but just to get people to look at your site so they can examine your product. With that in mind, let's look at the structure of your first classified ad headline.

The most important part of putting together the headline for your ad is to employ particular words to which your audience will respond. Employing words that people will pay attention to will get clicks for your site from the ad's readers. Some particular words- "cheap", "free", "proven", "shocking"- are certain to get your audience to do as you ask and give you clicks. It is also important that you know which ads are doing well and bringing responses, so be sure you track each ad you submit.

A quick trick for those of you who are submitting multiple ads to the same URL is to use a format for your URL link something like this: yourdomain/?=trackingcode . (Use a three- or four-digit number for the tracking code.) Record the tracking code for each of your ads somewhere, so you can tell which hits come from which ads. The tracking codes are best when they are a random number. Thus, each code is different. Use the exact same tracking code each time you refer to a given ad.

The next important part of putting together your advertisement is writing the first line of the copy. Quite a few people have concluded that an ad becomes more interesting if you include a clear positive result of your product in the top line of the ad. The reader must know right when he reads that first line that this product will help him. This can be best done by explaining precisely what the product will do for the reader.

The third line of your ad should be about a crucial feature of your product. If the feature is unique to your product, that's even better. The purpose is to draw the reader into clicking through now to find out the details and price of the offer. The ad should say what is necessary and nothing more. The goal when advertising with classified ads is to use as few words as you can to achieve the greatest results.

In fact, using a bigger, more complicated ad will only lessen your chances of success. Writing flowery, verbose prose is counter-productive.

After the ad is written, you must ensure that it is placed where it will be read. The criteria here is to find places that will allow free classified ads that get large amounts of traffic themselves. The sites Craigslist.org and Yahoo! Classifieds satisfy both of these important criteria.

You will not be able to keep the ads up for free if they are placed in incorrect or irrelevant categories. This rule absolutely cannot be violated. Your ads will be removed and you may be thrown off the sites unless the ads are in the proper place. Carefully examine the terms of service before you place your advertisements on these sites or any others.

Follow these instructions, and your online sales will prosper. Increased affiliate sales and greater positive publicity for your promotions will come from taking these simple steps. So get to work on your ads and watch the clicks and money roll in.