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How To Successfully Market Your Site

by Albert Weiss

Be forwarned! There is no quick down and dirty way for you to get top rankings and mountains of qualified traffic to your ecommerce site inside of ten seconds, like all of the other so called SEO Experts who jam your email inbox claim. But then again, if you believe all of the hype that they spew, you probably still believe in the Easter Bunny or that the earth is flat.

However, if you want some honest info about how a sheer amateur created and marketed a profitable website in less than one year, then hang in there. This article is about what has worked exceptionately well at getting mountains of highly targeted traffic to an ecommerce website that I own.

A year ago I was a complete beginner at this, and I didn't even know what SEO, reciprocal links or article spinning and marketing was. Today I am the owner of a highly successful ecommerce website.

Now, I don't claim to be a Search Engine Optimization guru. But I can honestly tell you that in well under one year, I've been outrageously successful at driving tons of qualified traffic to my site without paying for it. My website also has a much higher conversion rate than many other websites on the web do. In other words, my site is well in the "black" and making plenty of money.

Here is a little background on my experience: I've been an entrepreneur for many, many years and I've had a lot of success at it. Since about 90% of all new businesses fail within 3 years, and many established businesses fail on a regular basis, I like to think that over the years I've learned how to rapidly adapt as the marketplace changes.

I decided to transform my business into an Internet business in February. So I installed a copy of FrontPage and I started creating an ecommerce site. At the same time I started morphing my "product" for Internet consumption. In June, at the age of 59 I retired from my business in order to focus full time on marketing my "product" via the Internet.

Right about now you are probably wondering what my "product" is. My "product" is information. But I'm not going to reveal to you exactly what kind of information it is that I sell, and I'm not going to send you to my website because I don't want my direct competitors to know how I took a brand new homemade PR0 site, and advanced it to a PR4 site by Thanks Giving - a six month time span.

More importantly, I don't want them to know what I did to get my homemade website to rank on the first page in the Google organic SERPS for dozens of important keyword phrases, and on the first three pages of Google, Yahoo, and MSN organic SERPS for literally hundreds of different keywords. It has taken me much less than one year, while many of my competition has been working at it for ten years!

I'll be the first to admit that I have wasted a lot of hard earned money and time on a lot of Internet marketing software and lots of worthless information from the "Internet Get Rich Quick Gurus." At the same time I've learned which software packages are beneficial and worth the money.

HOW I FOUND SUCCESS ON THE INTERNET - ARTICLE WRITING AND MARKETING

Many people use link trading to promote their website. I myself have traded links with others in my industry. However, it is my belief that publishing articles that I've written on thousands of websites for free has had the largest impact on my site's ranking and the amount of money that I have been able to make. But beware: If you are not cognizant of the downside of article marketing, you can quickly drive yourself out of business.

WHAT ARE THE FACTORS THAT MAKE ARTICLE MARKETING SO EFFECTIVE?

It's simple: 1. The quickest way to rank well on the search engines is to have a lot of one-way links from other on-topic sites to your site.

2. When you write a good article and put it on another site, your "payment" for the use of that article is one or more links from that article back to your site. The more articles that you publish, the more free one-way links pointing back to your website. The more one-way links from other on-topic sites, the better your site will rank in the organic SERPS.

3. If you are able to write a good article, you can set yourself apart as the expert in your field. A good article will validate you. And a well-written article is one of the best ways to get qualified traffic to your site. That's because people will read it, and if you've built their trust, they will click your link to see what you have to offer them.

NOW FOR THE MONKEY WRENCH - AVOIDING THE GOOGLE DUPLICATE CONTENT FILTER

In order to be successful you must get your articles published on hundreds or even thousands of other sites. None of the major search engines like duplicated content. So even if you have an article on hundreds or thousands of other sites, Google can find the duplicate articles and only give you credit for the back links in one, or maybe a few of the articles.

So in reality, in order to get the most "bang for your buck," you have to create a different well-written article for each website that it is published on. But nobody has that kind of time or talent, right?

Well . . . . Thanks to modern computer programming, articles can be spun, spooled, or re-written automatically using software. And indeed, in 2006, article-spinning software began to emerge on the scene.

Unfortunately, most articles that are spooled are worthless because the articles that the software creates on full autopilot are often totally laughable. The grammar and syntax is usually all wrong. And people who read them often think that they were published by a two year old. And because of latent symantic indexing, the Google algorithm can also pick out and ignore your articles as well.

But if you create an article that has been well-written to begin with, and then use the spinning software correctly, the software can re-write the article into hundreds or even thousands of unique, high quality articles that anyone would feel proud of. And most importantly, they will be more than unique enough to avoid the duplicate content filters.

If you don't like writing articles, don't have the time, or you don't have the expertise, don't worry. You can purchase PLR (private label rights) articles and spin them! But you will always be better off if you can write your own articles.

I've used desktop software that I paid about $200.00 for, to create these kinds of spun articles, and it works great. As I write this page, I still do use this kind of software for writing articles that I submit to article directories. The upside of this is that each article directory gets a unique version of the article, and this version won't get filtered out by the duplicate content filters. The down side is that as other webmasters take these articles from the article directories and publish them on their sites, most of these re-published articles will get filtered out. But they will still increase the traffic to your site as people read them and click your links.

Published articles will usually produce a lot more referrals if they are placed directly on your competitor's website! But it is usually somewhere between very difficult and impossible to recruit other competitor webmasters to publish your articles. So that relegates you to submitting only to article directories.

HERE IS SOME GOOD NEWS!

There are some inexpensive Internet sites that allow you to use their article spooling software right on their websites, to create dozens, hundreds, or even thousands of unique articles. You can even try some of them out for free. It is super easy to learn and to use their software. And the benefits of using these sites is almost too good to be believed. Let me tell you a little bit about these services.

To start with, the best part about these services is that they can take your article, and they can spool an unlimited number of unique versions of it. Then they publish a different unique version of your article on hundreds or even thousands of on-topic sites. These spooled articles are unique enough that a duplicate content filter will not filter out these articles. So you will get the benefit of all of your back links for ranking purposes.

This is real efficiency. We are talking about the ability to get your well-written articles published on hundreds of your competitors and your peer's websites practically overnight. To sweeten the pot, when these services publish your article on another site, they won't publish that Webmaster's articles on your site. This will eliminate reciprocal linking and nets you hundreds, or even thousands of one-way links.

Unlike article directories where the number of links you can place in your article are very limited, these services allow you to put up to five keyword rich back links in each of your articles. It's best to have each of those back links go to a different webpage on your site, not just to your home page.

You should make the back links appropriate. So if your story is about baby furniture, and you are talking about cribs, you'll want to link to a page about baby cribs on your site. If you are talking about playpens, you'll want to link to a page that features playpens, etc.

Future plans on some of these article spooling networks are to publish your unique articles to thousands of on-topic blogs, and into hundreds of article directories automatically. And remember, every submission will be unique as far as the duplicate content filters are concerned.

Don't get carried away, because this is not a 10 second fix for the huge job of writing hundreds or even thousands of unique articles and submitting them to hundreds of article directories and thousands of peer sites. If you believe that something like that exists, then you probably still believe in the tooth fairy or that the earth is flat.

You still must put a great deal of effort into creating well-written professional articles. And then you must be ready to put sufficient effort into finding the synonym words and phrases that the software will use to spin or spool your unique article. But believe me, you could not do in a year by manual means what these services can do in a matter of mere hours.

Here is an example of what can be accomplished: I wrote four different articles on different kinds of information that I sell. And after only 12 days on one of these services, my articles were on 242 different peer site on-topic web pages.

You do the math! With five back links in each article, one to my home page and four to different deep linked product pages on my ecommerce site, that's nine-hundred-sixty-eight links in twelve days! And I began to see some of those links indexed by the major search engines within that same time period. Use your imagination about what will happen after a month, six months, or a year!

JUST HOW DIFFICULT IS IT TO SPOOL ARTICLES USING THE ONLINE SERVICES?

It is very easy to use the software and a 9-year old child could learn the process. You will learn to use it within moments.

Some of these article spinning services will let you test out their service without charge. Many give you a 30-day money back guarantee. You will get to try it for a full month to see how much it will help your site to improve its rankings before you are committed to having to pay for it. I highly recommend this type of online service and you will want to give it a test run!

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Albert Weiss is a novice at SEO. He is NOT a self-proclaimed SEO Guru. However, as a beginner, he has built a very profitable ecommerce site in well under one year. And his ecommerce site is successfully competing with the other top producing sites in his industry, many of which have been on the Internet for ten years or more!

Mr. Weiss has documented the steps that were taken to drive lots of free traffic to his ecommerce site to make it successful by relying on article spooling, as well as how several other aspects of SEO can make a site a successful money maker. He built a Free Search Engine Optimization Information Site for everyone! So drop by www.ArticleSpooling.com right away.

Albert Weiss is a novice at SEO. He isn't a self-proclaimed SEO Guru. However, as a beginner, he has built and marketed a very successful ecommerce website in well under a year. His site is successfully competing with the other top producing sites in his industry, many of which have been on the Internet for ten years or more!

Published March 28th, 2007

Filed in Business

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